- Introduction
This cookie policy applies to Grosvenor Casino Luton, located at 35 Park Street West, Luton, Bedfordshire, LU1 3BE. The venue is operated by Grosvenor Casinos Limited, a subsidiary of Rank Group plc, and is licensed and regulated by the UK Gambling Commission under premises licence 614, with Luton Borough Council as the local licensing authority.
Grosvenor Casino Luton operates as part of the wider Grosvenor Casinos network. Cookie and data practices described in this document reflect the group-level framework established by Grosvenor Casinos Limited and, where applicable, Rank Interactive (Gibraltar) Limited, which operates associated online services at grosvenorcasinos.com. This policy should be read alongside the main Privacy and Cookies Policy and the House Privacy Policy published on the official Grosvenor Casinos website.
- What Are Cookies
Cookies are small text files placed on a device when a user accesses a website or digital service. They allow the service to recognise the device, retain certain preferences, and collect information about how the service is used. Cookies may be set directly by Grosvenor Casinos (first-party cookies) or by third-party providers acting on behalf of Grosvenor Casinos.
Two principal types of cookies are used within the Grosvenor Casinos framework:
- Session cookies: Temporary files that exist only for the duration of a browser session and are deleted automatically when the browser is closed.
- Persistent cookies: Files that remain on a device for a defined period after a browser session ends. They are used to retain preferences and support analytics functions across multiple visits.
- How Cookies Are Used
Cookies and similar tracking technologies are used across Grosvenor Casinos digital services for the following purposes.
3.1 Essential Operation
Certain cookies are necessary for the correct functioning of the service. These include cookies that support login processes, maintain session integrity, and enable core navigation. Disabling these cookies may prevent access to certain functions or adversely affect the usability of the service.
3.2 Preferences and Functionality
Cookies are used to remember settings and preferences selected during a visit, including language and display options. These cookies allow the service to present a consistent experience across sessions.
3.3 Analytics and Performance
Grosvenor Casinos uses analytics tools, including Google Analytics, to collect information about how users interact with its digital services. Data collected through analytics cookies may include:
- pages viewed
- page response times
- download errors
- time spent on individual pages
- scrolling behaviour
- click interactions
- methods used to navigate away from pages
This data is used to assess and improve service performance. Grosvenor Casinos uses Google Analytics in accordance with the Google Analytics Terms of Service and applicable policies.
3.4 Marketing and Personalisation
Where consent has been provided, cookies may be used to deliver content and communications relevant to a user’s interests, including promotional information. Acceptance of marketing cookies enables more personalised interactions. Users who decline marketing cookies will not receive targeted content of this nature, but access to core service functions is not restricted on this basis.
- Consent and Cookie Preferences
In accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection legislation, Grosvenor Casinos is required to obtain clear consent before placing non-essential cookies on a user’s device. When accessing Grosvenor Casinos digital services, users are presented with a cookie consent mechanism that allows acceptance or rejection of different categories of cookies.
Users may withdraw or amend their cookie preferences at any time. Preferences can be managed through the cookie settings interface on the website or via browser-level controls. Most browsers allow users to:
- refuse cookies
- delete existing cookies
- receive a notification before a cookie is placed
Instructions for managing cookies are available in the settings or help section of the relevant browser.
Disabling certain categories of cookies, in particular those classified as essential, may affect the functionality of the service, including the ability to complete login processes or maintain a session.
- Third-Party Cookies
Some cookies placed during use of Grosvenor Casinos digital services are set by third-party providers. These providers operate under their own privacy and cookie policies, which are separate from this document. Grosvenor Casinos does not control the operation of third-party cookies beyond the scope of its contractual arrangements with those providers. Users should consult the relevant third-party policies for further information on how those cookies function.
- Data Collected Through Cookies
Information collected through cookies and similar technologies may include:
- device identifiers
- browser type and version
- operating system
- referring URLs
- pages accessed
- interaction data
- session duration
This information is processed in accordance with the Grosvenor Casinos Privacy and Cookies Policy and the House Privacy Policy, which set out the legal basis for processing, data retention periods, and user rights under UK GDPR.
As a general principle, personal data collected through cookies and associated tracking is retained for no longer than is necessary for the purposes for which it was collected. Regulatory obligations, including those relating to anti-money laundering, may require certain records to be retained for a minimum period following the end of a customer relationship. Grosvenor Casinos does not sell or rent personal data collected through cookies to third parties.
- Land-Based Venue and Digital Services
Grosvenor Casino Luton is a physical premises. The cookie practices described in this document apply primarily to digital interactions with Grosvenor Casinos services, including the official website at grosvenorcasinos.com. Visitors to the physical venue at 35 Park Street West, Luton are subject to the House Privacy Policy, which governs the collection and processing of personal data in a land-based context, including data collected through on-premises systems.
The House Privacy Policy for land-based casinos, effective from 8 July 2024, sets out how Grosvenor Casinos Limited processes personal information collected at its venues, including data sharing within the Rank Group for administrative purposes and applicable retention periods.
- Contact and Data Protection Queries
For questions or requests relating to this cookie policy, personal data, or data protection matters, the following contact details apply:
Telephone: 0800 083 1990
Email: [email protected]
Postal address: Grosvenor Casinos, TOR, Saint Cloud Way, Maidenhead, Berkshire, SL6 8BN
For queries specifically relating to online services, including cookie consent and digital data processing, the support team can also be contacted at [email protected].
- Policy Updates
This cookie policy may be updated from time to time to reflect changes in applicable legislation, regulatory guidance, or operational practice. The current version of this policy is published on the official Grosvenor Casinos website. Users are advised to review this document periodically. Continued use of Grosvenor Casinos digital services following any update constitutes acknowledgement of the revised policy.